Beyond the Basics
Every agent has a website. Few agents have a website that actually generates business. Here are the 10 features that make the difference.
1. Sub-1-Second Load Time Buyers browsing listings won't wait. Speed is non-negotiable.
2. IDX Property Search Integrated MLS search that's fast, filterable, and saves searches (with email capture).
3. Neighborhood Guides Detailed pages for each area you serve — schools, restaurants, market stats, lifestyle info.
4. Home Valuation Tool "What's My Home Worth?" is the highest-converting CTA in real estate. Every site needs one.
5. Mobile-First Design 76% of home searches start on mobile. Your site must be flawless on phones.
6. Video Integration Virtual tours, agent introduction videos, and neighborhood walkthrough videos increase engagement by 300%.
7. Client Testimonials with Photos Real reviews from real clients — with names and photos when possible. Schema markup for star ratings in search results.
8. Blog with Local Content Weekly content about your local market: market reports, neighborhood spotlights, buying/selling tips.
9. CRM Integration Automatic lead capture to your CRM (Follow Up Boss, KvCORE, etc.) so no lead falls through the cracks.
10. AI Search Optimization Structured data that helps Google AI Overviews, ChatGPT, and other AI tools recommend you as the local expert.
How does your website score? Get a free feature audit and find out where you stand against top-producing agents.