Real Estate SEO Is Local SEO
46% of all Google searches have local intent, and real estate is one of the most locally-driven industries. When someone searches "homes for sale in [your city]" or "best realtor near me," your name needs to be at the top.
The Local SEO Stack
Google Business Profile This is your #1 priority: - Complete every field - Add 20+ high-quality photos - Post weekly updates - Respond to every review - Use Google Posts for listings and market updates
Local Landing Pages Create dedicated pages for: - Each city/town you serve - Each neighborhood/subdivision - Each property type (condos, luxury homes, new construction) - Each buyer type (first-time buyers, investors, relocating families)
Review Strategy Google reviews directly impact local rankings: - Ask every client for a review at closing - Make it easy (send direct link) - Respond to every review (positive and negative) - Target 50+ reviews as a minimum baseline
Schema Markup RealEstateAgent schema tells Google exactly who you are: - Name, license number, areas served - Office location and contact info - Languages spoken - Specializations
AI Search for Real Estate
AI Overviews are appearing for queries like "best realtor in [city]" — and the results favor websites with: - Structured data (schema markup) - Comprehensive local content - Strong review signals - Fast, mobile-friendly design
Want to dominate your local market? Start with a free SEO audit.